These days there exist many products that are superfluous and unnecessary - they are only there for the balance sheet. Design a product that genuinely deserves to exist.
We decided to focus our product on elderly users, who typically have weaker grip strength owing to age-related physical conditions and diseases.
They were a user group we could access easily as family members during the pandemic, a time when contacting potential users was complicated.
For me, it was a user group I care about and want to understand better because my grandparents played a big role in my upbringing.
Identifying user groups and products - Many different user groups and products were assessed before settling on our final approach on the basis of a compatibility matrix.
Remote working for design - This project was undertaken during the COVID-19 pandemic and lockdown, so collaborating and interviewing people remotely over MS Teams was crucial.
Owain Pill, Tristan Lim, Fern Panpoonsup, Micheal Widjaya